From an early age Magic always had an attraction to the arts especially Photography. She started experimenting with film cameras and spending hours in the Darkroom. The digital age gave her freedom to experience new concepts and let her imagination run free. Combining photography and fashion was always meant to be, as her second nature is to style and predict fashion trends. For her it is all about creating a story, looking at every angle of the shoot including hair and makeup. Always buzzing with new ideas, Magic is a true artist, connecting with models to capture something unique and making every editorial fresh and different. As an Olympus Fashion Mentor primarily uses Olympus Cameras and lenses.
Specialising in Art Direction, directing and shooting campaigns, fashion editorials, beauty, lookbooks and portfolio updates for models/HMUAS. With an eye for detail she is able to interpret clients’s briefs and convey the story to her creative team through moodboards. Magic is very knowledgeable when it comes to Hair/ Make up Trends and has years of experience in the fashion industry, supporting new designers and mixing Vintage/Current and undiscovered creatives to create a very distinctive style.
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Her work has been published in: